I’m a seasoned designer working predominantly on consumer-facing applications, across a variety of industries. I believe impactful products solve problems elegantly: they’re intentional, sweat the details, and create distinction.

Before working independently, I explored design roles in nearly every organisational environment. I’ve worked at design agencies and consultancies like Native, Designit and Manyone, as well as in-house at the fintech Wise; in cities like Amsterdam, New York and London.

I’ve been part of incredible teams over 16 years, collaborating with clients such as HP, Ford, GM, Lloyds and HCA Healthcare; across disciplines. My diverse experience and path from UI to UX to Product, add perspective to the work I do today. When designing, I care as much about “how it works” as I do about “how it feels”.

I spent the last 2 years in the freelance arena working for ambitious clients, while mentoring other designers. It’s been eye-opening to contribute to businesses in a fractional capacity, and leverage my skills as a generalist. This journey has broadened my understanding of people and the industry, and has kept my curiosity sharp.

☀︎ Currently working from sunny Lisbon

WHAT I DO

Brand Experience

Research & Strategy

Product Design

UX / Discovery Research
Product / Brand Audit
Vision / POC Definition

UX & UI Design
Prototyping
User Testing

Visual & Verbal Identity
CX mapping
Digital Design

KIND WORDS

HOW I CAN HELP

If you’re someone who wants to drive the world forward, I’d love to hear from you.

I can help conceptualise, define and design a product that resonates with users; and create a brand experience that people remember.